Decoding Haidilao's Marketing Mix: A Recipe for Success

Haidilao has achieved remarkable success in the global hot pot industry, and its triumph can be attributed to a well-crafted promotional mix. The company employs a variety of strategies across the four Ps: product, price, place, and promotion. Haidilao's signature hot pot offering is known for its freshness, attracting a loyal customer base. The co

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